GRAHA STUFF

Sun Life Financial (SLF) Indonesia make Bali as a base for the development and market penetration of eastern Indonesia to boost its sales target of Rp130 billion this year in this region.

Director, Head of Agency SLF Indonesia Harjanto Tanuwidjaja said eastern Indonesia has great potential because of the society is open to the insurance, so be one focus of market development.

"Bali we made as eastern regional service center to get closer to customers in order amendapatkan bus products and services for financial purposes in the future," said Harjanto Thursday.

According Harjanto, until April 2010 in Bali agents contributed 30% of total sales, the national agency that is Rp30, 8 billion.

Marketing offices in Bali, which has been working to market to Sulawesi and Nusa Tenggara experienced 153% growth in first quarter 2010 compared with same period last year.

SLF has two offices in Bali, Indonesia adopted a strategy of distribution model (IDM) system, ie one under the sun, which was launched recently.

Harjanto said ikni distribution model designed to mebantu agents to develop business independently.

This model brings together the best practices of ownership (ownership) and entrepreneurship (entrepreneurship) from the standard agency business to achieve aggressive targets.

SLF nationally that offers long term protection and certainty of future financial record the number of premium income in first quarter 2010 amounted to Rp73, 9 billion, an increase of 14% from the previous period last year, while sales increased 10% from Rp43, 7 billion to Rp48, 3 billion.

Other Achievements, total assets reached Rp3, 8 trillion and net income increased 67% from Rp14, 7 billion to Rp24, 5 billion with a risk based capital (RBC) in this quarter reached 263%.

Until April 2010 SLF Indonesia supported approximately 3600 agents spread across 41 sales offices in 29 cities across Indonesia.

SLF Management Representative Bert Paterson insurance optimistic headquartered in Canada it would grow better yet, let alone tested through the global crisis without asking for financial assistance from the government.

He says now is the time for more serious work on financial planning for the whole community.