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Internet marketing business is good because of high earnings potential, it must be sold because it is needed to directly or indirectly, being ngetrend, jangakauannya wide, can be adjusted with the hobby, free done anytime and anywhere. Internet marketing venture capital is relatively small such as a set of computer and internet connection, website, some supporting software, infrastructure that can make your own ad. Even if I wanted a smaller capital again just run from the cafe internet marketing. You can own the total capital of approximately how much money, relatively little is not it? Much smaller than the capital to open their capital businesses such as bike shop.

But There are other capital is still needed, other capital is not small, other capital fairly large, but not the financial capital. Internet marketing is the business capital of capital such as internet marketing science itself, or we call it internet marketing knowledge. Also resilient capital required, the spirit of capital, capital patience and gratitude, and more. Learn more about internet marketing capital etc. This you can read here: Capital Internet Marketing

If someone has a large financial capital, capital strong internet marketing knowledge, vision, extraordinary business, credibility and good working capital with great people in the areas that he lacked the competence to get rich quickly through internet marketing is indeed possible. Especially if it was already rich first.

Style Japanese market is already experiencing the process of change, along with the concept of kaizen, they always make improvements. First they focused on me-too product. Now they not only excellence in technology, but also value to the consumer. Not surprisingly, their products have high Resale value.

The focus of Japanese firms in the decade from 1955 until 1965 is a product development driven by technological developments. The main attention of Japanese companies at that time focused on the expansion of R & D (research and development) to catch up with Western technology, which at that time led the five to eight years ahead. Many Japanese companies at that time was sending an investigative team to the American and European markets and make me-too product duplication. They do this to meet market demand in Indonesia, and also stealing market share of Western countries. If the market leadership position has been achieved, the Japanese company may have a competitive advantage in the market for several years to come.

During that period, the field of product development of Japanese firms simply follow the steps that made the Western countries. In fact, the Japanese company was not doing studies and research into the development of special products to market in Indonesia. At the beginning of this era, theory and actual marketing techniques were introduced and socialized to Japanese companies. They begin to learn and adopt techniques and methods of marketing research, sales promotion, and product planning. However, the marketing division at that time still emphasis on selling activities (selling oriented). Anyway, marketers must be able to sell products that have been developed by the research in laboratories and production at the plant.

In further developments, Japanese companies began to introduce and implement new methods in conducting market research. They started doing the planning and product development, and sales promotion activities with care. Many Japanese companies to modernize and improve internal (continuous process improvement), but unfortunately the time aspect has not been touched in an optimal distribution.

Decade 1965 to 1975 was the era of "marketing gimmick." This marketing era occurred during the high economic growth, which occurs fever purchase (buying fever). In Indonesia, the Japanese production began to throng the market. In addition, there has been rapid growth in modern retail outlets, both independent and chain stores. Consumer spending is driven by advertising and sales promotion activities, and visual merchandising. Items can be promoted very popular with the vigorous activity of commercial TV.

In terms of competition, in this period of Japanese firms strive to be a cost leader. They focused to reduce costs without reducing customer required specifications.

Through this era, more and more Japanese companies to improve their marketing style. Japanese companies are now implementing a total marketing system. Products produced by Japanese companies that succeed in the marketplace of ideas is no longer determined by the engineers or by doing me-too products, or advertising an attractive strategy. But, more determined by the appearance of products, superior product value (functional value and emotional value) that is owned, as well as the social mission (social mission) that run the company.

Products, Japanese companies are created at this time gained by continuing to explore the knowledge of consumers through consumer insight. They now have a compulsion to create products that truly benefit the community. In addition, these products must be created with the full support of creative and technological competencies of the company. Not only that, the product must also have created a competitive cost structure, through consumer testing at every phase of product development, and thus has a uniqueness that must be communicated at each stage of distribution channels.

Toyota Kijang is an example. Continuous innovation is a key driver of the Toyota Kijang is a market leader in Indonesia's automotive market. Innovation is certainly supported by design and technology. In addition, the deer are always consistent promotional activities to position itself as a family car. Another advantage is the factor of distribution and service excellence. Not less important is the Toyota Kijang has a good resale value (Resale value) high. As we know, many other Japanese automotive companies are successful, such as Honda, Yamaha, Suzuki, Daihatsu, which has similarities with the Toyota. Understandably, they run a similar style of marketing.

In the world of shoes, innovation continues to unfold. Including the utilization of the latest shoe technology.

Competition in the Indonesian shoe industry is still going very strict. Adidas continues to be overshadowed by long time competitor who is also an old enemy, Nike. Brand Adidas could not sit idly by and strolled calmly. Relies on the power of innovation, Adidas has developed its brand with a good performance.

Top Brand In these times, for personal equipment segment in the category of sports shoes, Adidas obtain the first order. Viewed from the data Top Brand, Adidas get Top Brand Index (TBI) with a percentage of 28.6 percent, followed by his old rival, Nike, in second place with 13.3 percent of TBI, and third place was occupied by the Brick with the percentage of 7 percent.

Performance stable brand that can not be separated from Adidas commitment to always give their best to consumers. Benjamin Hendradjasa, Country Manager of Adidas Indonesia, said that before the Adidas brand plunge into society, they first make sure employees and related stakeholders have high integrity. This will increase the value of integrity in the performance of a solid one big team. So, Adidas may provide products that match market needs.

Integrity solid team brought Adidas to always prove its seriousness in accommodating the needs of every consumer. "The best products of Adidas is not only sold to professionals only, but also for the entire community that hobby and love doing sports activities, as part of its goal in attaining health," said Benjamin. "Of course we combine technology and quality materials in creating a variety of Adidas products," he continued.

Innovation has a crucial role. Brand Adidas always focuses on the experience and years of research to create products that are revolutionary. Innovations made by adidas last some time was very influential on the development of their products.

Benjamin said that the Adidas innovation focuses on security and user comfort shoes in the exercise. This brand is very caring aspect. One innovation is to create products of Adidas running shoes which emphasizes the importance of choosing the right shoes and in accordance with the type of foot shape.

Like some of the technology applied to the Glide-Supernova running shoes appropriate shoes for the owner type underpronator feet (leaning toward inside) and normal foot types. Equipped with adiPRENE technology, which serves to cushion the blow to power when the foot lands and adiPRENEÅ as a cushion in the middle of the shoe to provide a dynamic response in the trot. FORMOTION 3D technology in the heel to provide more flexibility in movement and transition foot when running.

Other features are also found on the X Predator football boots which became flagship products of Adidas in 2009. This shoe uses PowerSpine technology that gives more power to the players by optimizing the power when doing goal-kick. Brand Adidas innovation and research is always done professionally and also periodically to increase customer satisfaction. "For example, using the Adidas soccer player Zinedine Zidane, Gerrard, Raul, and Van Bommel, in examining the quality and strength of Predator X," said Benjamin.

As an official partner provider of soccer balls at World Cup 2010 in South Africa, Adidas to innovate on a soccer ball that is named Jabulani. The technology applied in the ball Jabulani is "Grip'n'Groove". This technology helps the ball so well and can be shot easily herded under various conditions.

To promote its products, Adidas uses a more personal approach to customers in the communications BTL activities and through service in the Adidas Store. According to Benjamin, consumers are now more critical in determining the choice. "Brand Adidas sees this as a good development. Adidas answered by giving clearer communication, such as describing the benefits of the product and the good use of the product to the consumer, "said Benjamin. "Adidas apply this to the media communication system ATL and BTL approach," he continued.

Not only that, Adidas also utilize information technology as a means of communicating with consumers. Brand Adidas using this technology as one of the marketing strategy. Among others through social networks like Facebook, launched a fan page with Adidas Indonesia in November last. This effort got a good enthusiasm from the community, especially our loyal customers. By using Facebook, Adidas provides the latest information on a regular basis. This media is also used as a space between Adidas interact with our loyal customers. In addition, Adidas also uses a global website to promote their products in the category of sports and fashion.

With a tight competition this time, Adidas saw competitors in the market-both globally and locally, very active in developing its products. "Adidas Brand encouraged to create revolutionary products, by bringing forward the latest technology for consumer convenience in the sport," concluded Benjamin.

There are a million bloggers in Indonesia this year. Consumer Era speak arrived. The brand owners also began holding community of bloggers and Netizen for marketing and corporate events. How effective?

No doubt, developments in Indonesia, blogging activities arguably are spectacular. The past year, the number of bloggers has doubled from the previous year to 1 million bloggers. The number of Internet users in the ground water reaches more than 30 million users in the year 2009. Meanwhile, Indonesian language ranked number three in the world as the language most widely used in WordPress.

Government attention on bloggers arguably big enough. The proof, the government set October 27 as National Blogger Day. This determination coincides with the first Bloggers Feast October 27, 2007. Blogger is a party event national meeting of bloggers in Indonesia. This year, the Feast of Blogger has done for the third time. Support Bloggers every year on the Feast of increasingly large. United States Embassy to Indonesia to become a sponsor of this event remain. Not to mention the support of the bloggers abroad. There was also the businessmen began to glance at this 2.0 web-based community. They began to build good relationships with the bloggers and Netizen for their marketing activities and corporate.

Some of the brands that started it took the bloggers, among other cellular operator XL, Guinness beer, and Pertamina. Various activities were held with the involvement of the community.

"We've noticed this community ever since two years ago. This is the era of community base. Indonesian people like to gather. Friendly and mutually exchange information. The Internet has provided new space for them, "says Handono Warih, General Manager of Direct Sales PT Excelcomindo Pratama Tbk.

As a service company, XL quite concerned with the development of this digital world. In particular, an increasingly crowded social networking enthusiasts. "Social networking has become a concern for us since the beginning. Including before Facebook, Twitter trendy like today. We see the market trends. In 2007, bloggers become the trend. In the year 2008, activity remained blog developed but more commonplace with Facebook. On Facebook, people can still do blogging activities as well as to sharing it with others. Not on Facebook, people commented to each other easily, "he said.

XL also support the event Blogger Party. In Blogger Festival 2009, held a program XL XL Blog Awards. The event is an appreciation of space for the managers of the blog that ideas and creativity. XL Blog Awards presents 10 categories for assessment. Winners announced in the top of Blogger Party event on October 24, 2009 in Jakarta. Bloggers who participate in the contest must include XL Blog Awards logo on each blog. Participants are also quite a lot.

"We're in the bloggers are not just sponsors. But, also how the product, XL is also increasingly known by many people. We never competing to make the story. Each participant must indicate the XL logo on all their activities and in-post in Nyambungterus.com, "added Nadia Febriati, Head of Corporate Communication XL.
XL several times to support community activities bloggers. Just so you know, community of bloggers has grown. As shown in the Party Blogger ago, almost every town in Indonesia have their own community. For example, a community of Semarang Lumpia, Cah Andong from Yogyakarta, Wind Mamiri from Makassar, Bali bloggers, Bekasi, and so forth. Including multiple blogs managed keroyokan like Kompasiana who fronted by Kompas.com, Politikana, Publikana, and so forth.
"Essentially, XL realized in the activity blogger friends. Many things that we can pick. Nature of improvement XL forward until the media to listen to voice our customers. Now, people do not just rely on one channel from a corporate official. But, also through social media like this, "he said.

Handono mengamini that era, an era now referred to as consumers to speak. Web 2.o this phenomenon has changed the pattern of relationships between businesses and consumers. Now, the pattern in both directions. In fact, consumers can create their own media to express his opinions.

"With blogs, Facebook, Twitter, and other social networks, we can quickly find out the complaints. It is a challenge. Usually, we quickly respond to and direct all complaints to be handled formally, "added Nadia.

For XL, customer complaints through social media is not a disaster. "Tip her, as long as we are transparent, responsive, all earlier complaints could be addressed immediately. Digital web 2.0 is actually very good for corporate image development. Complaints on the internet for us is not a problem. But, it's a challenge! "Added Nadira Febriati.

With alacrity and transparency, XL able to change the blogger who can write a complaint to the new agent. Every new product, which for the first time he had reviewed. "Those who would distribute that information to other communities, given this information easily shared through the blog media. We also often give special price to them, "he added.

XL also continue to encourage blogging activity can bring something useful, especially for the bloggers themselves. "Looking ahead, we have a supporting with Google holding a seminar with SMEs. We also invite the bloggers and internet users. We will continue to educate the internet what they can produce and get something. We want them to become blogpreneur, "he said.

Meanwhile, Herman Sulina, Marketing Manager for Guinness, view digital media very effectively to communicate with its target market, especially for the younger generation. "Currently, the most effective are the bloggers. For me, the bloggers are the true influencers of the market. Some bloggers have a follower so that the information is more widely spread. Digital media, 'said Herman.

In order to alert his 250th birthday, Guinness Indonesia entered a writing contest articles and photos for bloggers. The prizes were unsparing. Four winners of the writing of articles and photos are invited to attend the celebration of 250 years of Global Guinness in Dublin, Ireland. The winners were chosen from hundreds of participants who register their blogs to the website as well as dozens of articles www.guinness.com print media which sent its author into the Guinness Indonesia.

Promotion by the bloggers, to Herman, that's quite unique. What they convey does not smell like the commercial ad. They deliver their testimony is. "It's different if we own the way, people do not easily believe. But others outside the brand actually has the strength affects large. Now, consumers have more confidence antarkonsumen own. They do testimonials. While our brand of propaganda, "he added.

There are positive indications in the community of bloggers with this approach. But key is consistency. "We can not plant and harvest the day tomorrow. But, this is an investment into future years, provided that we consistently do that, "he said.
Approach to the bloggers can not be separated from one strategy to approach the Guinness youth market lately has seemed keen to work with. "The strategy we use to remember the young kids now are very critical. They are not easy to believe. They further believe that when I experienced myself. Then transmit the information to his friends. Conventional marketing using outdated jargon here, "she said.

Meanwhile, observers Supreme Wasesa penance communications, see the trend of bloggers community took this as a positive effort. For him, the blogger at a time other than as a consumer as well as media. "They have their own voice for what they experienced and felt. They can be effective points in the dissemination of information, "he said.

Silih also see the base web 2.o, consumers have more bargaining power. Complaints about, for penance, not to be considered as a threat to the company. "Companies should embrace their brave and nimble, and seeks the same perception between the company and the bloggers. One of the tips to hold them is to conduct activities that combine online and offline activities, such as ground coffee. This becomes a very good moment, "he said.

Paint industry in Indonesia still offers many opportunities. Along with the growth in property and housing industry, consumer demand for such products is also increasing wall paint. Obviously, this becomes an opportunity for business people paint the walls to continue to improve its market share.

Although the market is still wide open, wall paint market is crowded with various brands. If calculated can reach hundreds of outstanding wall paint brands. Of course, this makes the market competition wall paint can not be avoided. Of increased competition is forcing marketers have to rack my brain to paint his business keeps growing.

Similarly, the long-Avia Avian wrestling in the paint business also did not remain silent. Various strategies have been implemented. One of them with innovative products. With technology licensed from the Australian Paint Lenkote, Avian tried to produce various kinds of product differentiation. Some time ago, No Drop Avian issued a product that functions as a leakage-proof paint coating. Now the same technology and of course after doing a variety of research, Avian issued its latest product differentiation, ie No odor, odorless paint.

According to Ruslan Tanoko, Marketing Director of PT. Avia Avian, although the brand No odor is seeded as the paint without the odor, these products also have several other advantages to be added value for consumers. For example, paint is easily washable, durable, power cap and good dispersive power, antifungal and mildew. "With no odor, Avian want to contribute to the preservation of the environment by releasing products odorless and environmentally friendly," said Ruslan.

This product development process is not easy. Paint Lenkote license this technology must undergo an adjustment in Indonesia and had to go through a lot of trial and error. Formulation of Australia can not solely be used in Indonesia because of different weather characteristics. Having found the ideal formula, and then manufacture and market Avian No odor was.

Avian this product aiming for the middle class segment that are reachable by all circles. Given the nature of paint is a product of mass and has become everyone's needs. Election segment is intentional so that no odor can be reached by the lower segment of society, but also be able to meet the desires and tastes of upper-class consumers.

Aside from being a cat without side effects, No odor is also safe for women and children. Therefore, women have a role to select the color of the house. In fact, do not hesitate to paint the house has a share. Therefore, products that are marketed since the mid-year 2009 has a positioning as an environmentally friendly paint and not endanger their users.

To build brand awareness, Avian prefer communication strategy above the line (ATL). This strategy was chosen because this paint is a mass product that has a broad market base. Surely will be more effective if promotion via television, newspapers, and magazines. The third addition to the media, they also use a special Billboard in big cities, like Jakarta, Medan and Bandung.

Through advertisements placed in various media, Avian conduct market education. In print media, No odor also advertise in several local newspapers. Included with the magazine targeting specific segments, such as design, property, lifestyle and women. Edukasinya clearly visible in television ads. The ad tells users No odor that without fear of pollution odor paint his house. Meanwhile, the non-users should protect themselves extra. "Through the ad, we wanted to show the public No odor is the product safe and friendly environment to build the story of an extreme difference between the user No unusual odor and paint," said Ruslan.

Of course, the AI does not neglect the promotion Below the line (BTL). In this activity, No odor focus on providing services to retail, particularly in building material stores. According to Ruslan, not easy to market to paint a thought. Cat will not be sold if the retailer does not mean it sells its product. To that end, he delivers a wide range of services to retail, such as discounts, free gifts, as well as an extra bonus items.

Avian membanderol No odor with a more expensive price with the average price of other brands. Prices are comparable to the quality-assured products and durable. No odor in 2.5 liter containers dibanderol the price of Rp 90 thousand and 20-liter containers dibanderol the price of Rp 660 thousand.

As an old player, AI has had a wide market network. These networks facilitate the No odor in a relatively short period of time is widespread throughout Indonesia. Ruslan admit, a reliable distribution network very quickly determine whether or No odor accepted by consumers. Avian has an agent, distributor, and branches that serve the shops scattered throughout Indonesia. Avian owned distributor as well as the branch is PT. Tata Tirtakencana Color. Beyond that, Avian use outside agents who have worked together for many years. "No odor marketed in traditional buildings and modern shops outlets nationwide and locally," added Ruslan.

Avian aware that the intense competition allows consumers to move to a bigger brand. While maintaining its consumers, Avian continue to penetrate the market and build brand. Efforts were made to have the customer service that provides 24-hour hotline service to consumers.

Since No odor was launched, the market responded very well and enthusiastically. This is seen from the increasing sales growth. Although not mentioned sales figures, indications are shown by many repeat orders. According to Ruslan, since launch to date, the average shop has been doing three times repeat orders.

Then how its market prospects. This product clearly has a wide-open market. Only the future challenges facing the No odor is how to carry out education on the market. "We are aware of no odor as a new product. Therefore, AI should really educate the consumer, such as about the functions and advantages No odor was, "concluded Ruslan Tanoko.

Have you heard the pareto law? Or you've heard the 80/20 business principles? This business principle is very important for you to know. If not, let me explain briefly.

I hear the business principle of 80/20 or pareto law was first when I pursue multi-level marketing business. Discoverer is Italian economist Vilfredo Pareto (1848-1923).

By the way, in my article about the search for business opportunities small capital, I never touched briefly on "involvement" in my business is a multi-level marketing.

But now I have resigned because of various considerations. :) Back to the topic, at that time, my upline said something like this: "You must be a presentation as much as possible. Order of 20% of people who join the grupmu your presentation. "

I used to think that only applies business principles in the world of MLM. It turns out pareto business principles are very useful in conventional business, even in our everyday lives. Actually it was only a 80/20 business principles state that reason, the input (input) or a small business usually brings a result, the output or results are great.

Preview trivial like this, 80% of what you produce in your work is obtained from 20% of the time you spend. So 80/20 it's business principles state that there is a fundamental imbalance between cause and effect, the input of an output or between businesses with the result. Example of details like this:

In the business world:

* 20% of products typically generate about 80% of sales value.
* 20% of consumers typically generate 80% profit.

In the community:

* 20% to 80% evil villain.
* 20% 80% motorist causes an accident.

In households:

* 20% of your carpets used as much as 80%.
* You wear your clothes 20% of over 80% of your time.

In organizations:

* Of the total students, 20% of it was serious in college, 80% rest more often rah-rah, including my first time in college.
* Of the total civil servants, about 20% who are serious and diligent service to the country come to work. The rest reluctantly and often steal time to go home early.

It is not an absolute percentage of breathing 80% and 20%. It's just a rule, it could certainly be more and less. I had an interesting experience related to the business principle of pareto this.

My first thought hard. How can you let me have a downline two people? Then I use this 80/20 business principles. So if I want to join my MLM group at two people, means I have to invite 50 people.

Of the 50 people I invite, I estimate that 20% of them come to my presentation, which is 10 people. Of the 10 people I presentation, 20% of them probably want to join my group, that is two people. At that time I imagine so heavy. "Mateng dah, is forced to invited 50 people", I thought. But it must be like that.

And it turns out that the join more than two people. What if I think like this, so there are two people who join, then I invite two time course is, four people. So I want a presentation, might not have come.

So I repeat again, the principle of pareto business is you can apply in the business world. Like let's say you want to choose a location for the business of mobile counters. Try your search for a minimum of 10 shophouses that match your criteria, then you select one or two of the most good.

Likewise if you have a salesman. At least in one instance a team that consists of 10 salesmen, do two people who make you the biggest turnover. I've experienced it myself. Once my sales team consists of eight people. What really could generate a turnover with a good performance just one person.

The conclusion was that, each time you do something, try connecting with this business principle pareto law. It's not as simple as I have demonstrated above. But at least you've got one of his business strategy if you will take an action.

You never offered investment opportunities profitable? Or perhaps offered a safe investment? If I and the "gang of small businesses" I often offered.

Start of gold investment, property investment, investment in mutual funds and other investments which he said benefit. If I may love advice to you, be careful.

Not because it was not profitable investment. I am also not a priori against people who offer these profitable investment program. But before you jump to invest, there's a good idea to understand first what it was and what an asset a liability.

Look, a lot of people what it is misguided to investment. Especially people who just learned about investing and want to seek additional income, including me. :) The most common is the case of buying a house and buy gold. Many consider the home-and-gold is an asset.

Advertisement roughly like this: "Soon Have Your Dream House, An Asset of the Future". Or if offered the gold investment, the ad goes something like this: "Gold, Profitable Investment invaluable."

For me, the issue of profitable investment programs, purchase of assets or anything that "smelled of profits" is a matter that must be observed absolutely. I have one good lesson from Kiyosaki that you can apply if you want to invest. I will describe the stages. First, you must first understand the sense of assets and liabilities.

* Assets
An asset is something that can make money. What shapes up. What is important is called an asset is something that can make money.
* Liability
Opposite of the asset liability. Liablitas is something that makes you spend money.

You got that right? Ok, second: it is now entered into a case about nih profitable investment program ... According to you, what asset liability gold? The majority of people will answer the assets. Why? Because the gold make money. The price tends to rise.

Right? In my opinion not necessarily. If you buy gold at a price ie 200 thousand, then you got a price of 400 thousand, that's called an asset.

But if you buy gold with the price of 200 thousand, then you can only sell with a price of 199.99 thousand, it's called a liability. Because you get the money instead of gold, but you actually have to spend money. You do not get the benefit, nor even break even. Well now, if someone mentioned buying a home is an asset, you already know the answer right?

So do not be fooled by sweet talk your salesperson or real estate broker about profitable investment program. If you buy a house but you do only pay taxes, pay for renovations, pay for benerin handyman tile, etc., that house is not an asset. Another case when you buy your home then the rent, for example.

Likewise, if you buy a motorcycle. If each month you should keluarin money for motor service, benerin ina, Inu ... it is also not an asset. Difference if you buy a bike then you karyakan, like my coverage of the motorcycle taxi business, for example. That is just an asset, if profitable.

And in the end, only you who can make something that becomes an asset and something that form the liability. So now if you want to buy something, you just think to what the purpose of your purchase.

Relax, do not you have to buy an asset forever. But you should understand now is, you no longer buy things that people say profitable asset or investment program, when in fact a liability to you.

Then if there are questions like this, if you save something? Aapakah including an asset or a liability? If this one special. You can read the details in my article about saving and investing.

One more thing. Once you know the difference between assets and liablitas, you also must understand and apply business principles also pareto if you are offered a profitable investment program. In order for your choice of many. That's it from me, there is more or less apologized, he .. he .. he .. Anybody want to comment on the investment?
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